The LatinX Student Union (LXSU) was created at the University of North Carolina on Charlotte's campus to represent and build a community for Latino/a/x/e students. As a PILAS design intern, I created a cohesive and understandable brand language for LXSU. In my efforts, my style guide has been used to create a consistent narrative across our Instagram. As my skills developed, I currently serve as the External Vice President, leading our media team as an artistic director when creating content. Through this experience, I have learned how to promote events through marketing efforts and work with a team to create a cohesive Instagram.