Compare Foods is known for serving the various cities in North Carolina, with large Hispanic and Latino populations. They have a strong connection with cultural heritage and tradition. This re-design comes at a time where technology can better serve a community and find ways of connecting further. Advertisements, social media, and print design all have components that need to be versatile and user friendly. The existing logo design for Compare Foods has the aspects of friendly and inviting, but has difficulty being placed in different arrangements.

For example, if the logo needed to be compressed to a small corner or to one color it would have difficulty because the logo is slightly complex. The logo re-design presents the same colors and charming feel but is simplified and can be modified for different media styles. The arrows represent the constant help and guidance Compare Foods employees strive themselves on to provide as well as the Venn diagram that uses two circles to compare two different subjects. The typeface (Brevia) choice has rounded terminals to show a sense of softness and comfort while the secondary choice (Altivo) creates a modern sleek contrast.